North State Giving Tuesday
● By Laura Christman
Better to Give
By Laura Christman
Shasta County Giving Tuesday - Photo courtesy of Shasta Regional Community Foundation
Siskiyou County Giving Tuesday - Photo courtesy of Shasta Regional Community Foundation
WHEN NORTH STATE Giving Tuesday launched in 2015, Shasta Regional Community Foundation’s goal was to raise $150,000. The community responded with a profusion of philanthropy: $420,000 for local nonprofits. Donations came in so fast and furious they crashed the website at one point.
The annual day of online donating has continued to gain strength. Last year, it broke the $1 million mark.
“It’s really, really inspiring,” says Amanda Hutchings, program officer for the philanthropic Shasta Regional Community Foundation.
North State Giving Tuesday returns Nov. 27, running from 6 am to 8 pm. It’s an opportunity to strengthen community through generosity – a one-stop strategy for supporting the good work of organizations in Shasta, Siskiyou and Tehama counties. Donors go to www.northstategives.org to select which organizations to donate to and how much to give. The nonprofits are searchable by name or by category, such as arts and culture, animals, education, environment, housing and recreation. Donations are made via credit card or e-check. They can be scheduled ahead of time, beginning Nov. 13.
Among the 123 participating nonprofits last year were Friends of Shasta County Libraries, Haven Humane Society, Hill Country Community Clinic, Local Indians for Education, One SAFE Place, Shasta Family YMCA, Wintu Audubon Society, Lassen Park Foundation, Turtle Bay Exploration Park, Siskiyou Land Trust, Friends of the Mt. Shasta Avalanche Center and Sisson Museum. This is the first year the event has encompassed nonprofits in Tehama County.
In addition to raising funds, North State Giving Tuesday raises awareness of what groups do. In perusing the list, donors are likely to come across organizations they didn’t know existed. Hutchings says the nonprofits enrich communities in varied ways.
“Local nonprofits are often in the business of doing really important work on the frontlines of community,” she says.
Dollars donated on North State Giving Tuesday are amplified through drawings and incentive funds. For example, a participating organization might earn an extra $1,000 as a prize drawing. Power Hours bring additional money based on a formula of how much an organization raises during that time span.
Redding Bank of Commerce is the presenting sponsor of North State Giving Tuesday. Incentive-pool funding is provided by Knodel Family Endowment Fund.
The day of giving underscores the power of collective philanthropy. Donations don’t have to be large – the minimum is $10 – but lots of donations from lots of people can add up to make a big impact. Last year, 85 percent of the donations received were for $100 or less, according to a Shasta Regional Community Foundation report.
The regional effort is part of a global day of giving. The theme is: Give where you live. Held the first Tuesday after Thanksgiving (and following Black Friday and Cyber Monday), it kicks off the season of charitable giving and offers a bit of a counterbalance to holiday season consumerism.
“At the end of the day, it is really an inspiring event to be a part of,” Hutchings says.
She notes rural areas like the North State have a track record of raising more money per capita than urban places. She attributes that to close-knit communities familiar with needs and the important work being done.
“Much like we’ve seen in the wake of the Carr Fire, people really care about one another. What makes our community great is helping those in need,” Hutchings says. •
How to participate
• Go to www.northstategives.org between 6 am and 8 pm on Nov. 27 to make a donation with a credit card, debit card or e-check.
• Beginning Nov. 13, go to www.northstategives.org and click on “schedule your donation.” Enter payment details. The donation will process on Nov. 27.