Skip to main content

In and Out Smart Repair in Redding

02/27/2017 12:59PM ● Published by Richard DuPertuis

Damage Control

March 2017
Story and photo by Richard DuPertuis

In the back room at In & Out Smart Repair, two techs see a man walking in the front door on their security monitor. Owner Trey Bollinger leaves a repair job and quick-steps out to meet his customer at the counter. There, the man shows him an iPhone that has been run over by a car.

“I left it on my car roof,” explains Steve Cole with a sheepish grin. “A dog distracted me.”

At first glance, the device looks way beyond repair, its display reduced to an abstract mosaic of dark shards. Bollinger takes it and Cole back to his workspace, where he and employee Nils Pickard can determine the extent of the damage. Both say, after hundreds of repairs between them, neither has been able to fix anything quite this damaged before.

With practiced hands, Bollinger quickly removes the shattered screen and plugs in a spare display left over from an earlier repair. The screen lights up, showing rows of application icons. Bollinger touches one, and the iTunes Store opens. All three men hoot in amazement – and perhaps in respect for the durability of an iPhone 6.

Cole says he brought his mashed iPhone to In & Out because they did so well repairing his laptop not long ago. As he leaves the store, he calls the two techs “miracle workers.”

For a store in operation only a few months, In & Out Smart Repair boasts a workload that could be called miraculous. Consulting the computer on his front counter, Bollinger notes that in November, his first full month in business, he and Nils made more than 300 repairs on phones, laptops, tablets and desk computers. Today, he says they’ve got plenty of work, pointing to a line of incoming repairs arranged just outside the back room.

Bollinger credits In & Out’s seemingly instant success to his lifelong experience in business. His father was a successful Lousiana entrepreneur whose firm filled a niche demand by servicing cranes on offshore oil rigs. “Even though we grew up with a lot of nice things, we were told to work,” he says of himself and his two brothers. “When other kids were playing we were working. When we got to 15, 16 years old, we financed our own vehicles.”

After working his way to a bachelor’s degree in business, Bollinger teamed with his brothers to turn their deer hunting hobby into enterprise. They began by stocking a herd on the acreage of their father’s ranch for their customers to sign in and hunt. “We found a niche market. The North American white-tailed deer is the most hunted animal on the planet,” he says. “We ended up having one of the largest herds in the state.”

Bollinger’s marketing skills drew the attention of other local entrepreneurs. A friend of his who had launched In & Out Smart Repair in Lafayette, La., reached out to him to help grow the business. “He had five core stores in Louisiana and Mississippi, with 10 franchises. On a piece of loose-leaf paper, I planned 75 stores all over the nation. One year later, we had 75 franchises in 15 states.”

About the time he turned 35, Bollinger decided he had done enough for himself and offered to share. “I’d lived a full life. But I felt my wife hadn’t had the same opportunity,” he says. “She’d been following my pursuits.” So he asked her what she wanted to do.

Joy Bollinger asked if they could move to Redding to become involved in Bethel Church, which she’d discovered online. “She wanted to raise our kids in this environment,” her husband says. “We felt like we could come up to a higher standard of living there.” He traded all his interests in the franchises for one store of his own, which he opened in late October last year, right next door to AT&T on Hilltop Drive.

My father always said, ‘Location, location, location,’” says Bollinger with a grin. “On our first Monday, we were open until midnight. That’s when I knew we had hit the jackpot.” Within two weeks, Bollinger hired Pickard, a trained tech from Germany, who had also come to Redding to join Bethel. “I repaired phones here for two years before we met,” says Pickard.

The two techs pride themselves in a one-hour turnaround, unless they need to order a part. Waiting customers can shop nearby stores Trader Joe’s, Dick’s Sporting Goods or Kohl’s, or they can relax in the plush front waiting room while browsing used smart devices that come with a lifetime warranty. In & Out Smart Repair has posted business hours, but, as Bollinger says, “If the lights are on, come on in.” •


835 Browning St., Redding • (530) 691-4353

Closed Sundays • www.inandoutsmartrepair.com

In Print, Community In and Out Smart Repair Trey Bollinger Joy Bollinger
  • Football Season Is Here!

    11/23/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    11/24/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewery 5th Anniversary Party

    11/24/2017
    02:00PM — 09:00PM

    Wildcard Brewing Company is excited to announce the 5th Anniversary Party on Friday, November 24,...


  • Cascade Christmas

    11/24/2017
    02:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • Wildcard Brewing Co. Foodie Friday

    11/24/2017
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Cascade Christmas

    11/24/2017
    07:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • The Redwoods Christmas Boutique

    11/25/2017
    09:00AM — 03:00PM

    Honestly, Santa's getting older and he can't keep doing that last minute stuff! Come on down to ...


  • Football Season Is Here!

    11/25/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Start Up Saturdays | Winter Market

    11/25/2017
    10:00AM — 03:00PM

    Easily shop local this Holiday season at the Start Up Saturdays Winter Vendor Market where local ...


  • REDDING RANCHERIA

    11/25/2017
    10:00AM — 04:00PM

    SATURDAY, NOVEMBER 25, 2017 IN THE WIN RIVER EVENT CENTER FROM 10:00 A.M. TO 4:00 P.M. FOR INF...


  • Cascade Christmas

    11/25/2017
    02:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • Wildcard Brewing Company's Brewhouse Tour

    11/25/2017
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • Cascade Christmas

    11/25/2017
    07:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • Football Season Is Here!

    11/26/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cascade Christmas

    11/26/2017
    02:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • Football Season Is Here!

    11/27/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • North State Giving Tuesday

    11/28/2017
    06:00AM — 08:00PM

    Each year at Thanksgiving and the week following, we have a day for giving thanks, two days for g...


  • Football Season Is Here!

    11/28/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Winter Concert

    11/28/2017
    07:00PM — 09:00PM

    The Enterprise High Music Department will be preforming several different song both from choir an...


  • Football Season Is Here!

    11/23/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    11/24/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewery 5th Anniversary Party

    11/24/2017
    02:00PM — 09:00PM

    Wildcard Brewing Company is excited to announce the 5th Anniversary Party on Friday, November 24,...


  • Cascade Christmas

    11/24/2017
    02:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • Wildcard Brewing Co. Foodie Friday

    11/24/2017
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Cascade Christmas

    11/24/2017
    07:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • The Redwoods Christmas Boutique

    11/25/2017
    09:00AM — 03:00PM

    Honestly, Santa's getting older and he can't keep doing that last minute stuff! Come on down to ...


  • Football Season Is Here!

    11/25/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Start Up Saturdays | Winter Market

    11/25/2017
    10:00AM — 03:00PM

    Easily shop local this Holiday season at the Start Up Saturdays Winter Vendor Market where local ...


  • REDDING RANCHERIA

    11/25/2017
    10:00AM — 04:00PM

    SATURDAY, NOVEMBER 25, 2017 IN THE WIN RIVER EVENT CENTER FROM 10:00 A.M. TO 4:00 P.M. FOR INF...


  • Cascade Christmas

    11/25/2017
    02:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • Wildcard Brewing Company's Brewhouse Tour

    11/25/2017
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • Cascade Christmas

    11/25/2017
    07:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • Football Season Is Here!

    11/26/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cascade Christmas

    11/26/2017
    02:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • Football Season Is Here!

    11/27/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • North State Giving Tuesday

    11/28/2017
    06:00AM — 08:00PM

    Each year at Thanksgiving and the week following, we have a day for giving thanks, two days for g...


  • Football Season Is Here!

    11/28/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Winter Concert

    11/28/2017
    07:00PM — 09:00PM

    The Enterprise High Music Department will be preforming several different song both from choir an...


  • Football Season Is Here!

    11/29/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewing Company's Midweek Madness

    11/29/2017
    02:00PM — 08:00PM

    Visit either Wildcard location on Wednesdays and get $3 off a growler fill! Come by the brewery a...


  • Football Season Is Here!

    11/30/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    12/01/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Button, Zip & Snap Event

    12/01/2017
    10:00AM — 06:00PM

    12/01/17 10 am – 6 pm 12/02/17 10 am – 5 pm 2961 Churn Creek Rd, Redding, CA 96002 530-221-3970...


  • Strikes for Strays

    12/01/2017
    04:00PM — 09:00PM

    JOIN US AT STRIKES for STRAYS!!! ... Let’s ALL be a reason for the season!!! STRIKES for STRA...


  • World AIDS day

    12/01/2017
    04:00PM — 06:30AM

    December 1st is World AIDS Day. Join us in the Downtown Promenade for free HIV testing, informati...


  • Wildcard Brewing Co. Foodie Friday

    12/01/2017
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • First Friday on Main

    12/01/2017
    06:00PM — 09:00PM

    Join us at Enjoy the Store Red Bluff, home to Cedar Crest Brewing and Vineyard, for live music, f...


  • Cascade Christmas

    12/01/2017
    07:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • Whitmore Christmas Bazaar

    12/02/2017
    08:00AM — 03:00PM

    The Whitmore Volunteer Fire Company, Inc. invites you to the annual CHRISTMAS BAZAAR on December ...


  • Football Season Is Here!

    12/02/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Start Up Saturdays | Winter Market

    12/02/2017
    10:00AM — 03:00PM

    Easily shop local this Holiday season at the Start Up Saturdays Winter Vendor Market where local ...


  • On Saturday December 2nd from 10AM-1PM, The Friends of the Shasta County Libraries will sell gent...


  • Button, Zip & Snap Event

    12/02/2017
    10:00AM — 05:00PM

    12/01/17 10 am – 6 pm 12/02/17 10 am – 5 pm 2961 Churn Creek Rd, Redding, CA 96002 530-221-3970...


  • Whiskeytown National Recreation Area and Shasta State Historic Park Partner for the Annual “Old T...


  • Cascade Christmas

    12/02/2017
    02:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • A Celebration of Music

    12/02/2017
    04:00PM — 06:00PM

    On Saturday, December 2nd Dunsmuir will be celebrating the beginning of the holiday season with a...


  • Wildcard Brewing Company's Brewhouse Tour

    12/02/2017
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • Cascade Christmas

    12/02/2017
    07:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


  • Football Season Is Here!

    12/03/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • B--Monthly Free Concert & Open Mic

    12/03/2017
    01:00PM — 04:00PM

    Redding - California State Old Time Fiddles Association, District 6 Free Old Time Fiddle, Bluegra...


  • Cascade Christmas

    12/03/2017
    02:00PM

    Produced & Directed by Jana Pulcini-Leard Redding’s holiday tradition returns with an all new ...


Enter to Win!

Check out our sister publication, Enjoy Magazine: South Valley Living
Wedding Style Guide 2017
Enjoy Magazine Facebook
Enjoy Magazine Instagram Instagram
Enjoy Magazine Pinterest Enjoy Magazine

Enjoy Our Sponsors