Skip to main content

In and Out Smart Repair in Redding

02/27/2017 12:59PM, Published by Richard DuPertuis, Categories: In Print, Community




Damage Control

March 2017
Story and photo by Richard DuPertuis

In the back room at In & Out Smart Repair, two techs see a man walking in the front door on their security monitor. Owner Trey Bollinger leaves a repair job and quick-steps out to meet his customer at the counter. There, the man shows him an iPhone that has been run over by a car.

“I left it on my car roof,” explains Steve Cole with a sheepish grin. “A dog distracted me.”

At first glance, the device looks way beyond repair, its display reduced to an abstract mosaic of dark shards. Bollinger takes it and Cole back to his workspace, where he and employee Nils Pickard can determine the extent of the damage. Both say, after hundreds of repairs between them, neither has been able to fix anything quite this damaged before.

With practiced hands, Bollinger quickly removes the shattered screen and plugs in a spare display left over from an earlier repair. The screen lights up, showing rows of application icons. Bollinger touches one, and the iTunes Store opens. All three men hoot in amazement – and perhaps in respect for the durability of an iPhone 6.

Cole says he brought his mashed iPhone to In & Out because they did so well repairing his laptop not long ago. As he leaves the store, he calls the two techs “miracle workers.”

For a store in operation only a few months, In & Out Smart Repair boasts a workload that could be called miraculous. Consulting the computer on his front counter, Bollinger notes that in November, his first full month in business, he and Nils made more than 300 repairs on phones, laptops, tablets and desk computers. Today, he says they’ve got plenty of work, pointing to a line of incoming repairs arranged just outside the back room.

Bollinger credits In & Out’s seemingly instant success to his lifelong experience in business. His father was a successful Lousiana entrepreneur whose firm filled a niche demand by servicing cranes on offshore oil rigs. “Even though we grew up with a lot of nice things, we were told to work,” he says of himself and his two brothers. “When other kids were playing we were working. When we got to 15, 16 years old, we financed our own vehicles.”

After working his way to a bachelor’s degree in business, Bollinger teamed with his brothers to turn their deer hunting hobby into enterprise. They began by stocking a herd on the acreage of their father’s ranch for their customers to sign in and hunt. “We found a niche market. The North American white-tailed deer is the most hunted animal on the planet,” he says. “We ended up having one of the largest herds in the state.”

Bollinger’s marketing skills drew the attention of other local entrepreneurs. A friend of his who had launched In & Out Smart Repair in Lafayette, La., reached out to him to help grow the business. “He had five core stores in Louisiana and Mississippi, with 10 franchises. On a piece of loose-leaf paper, I planned 75 stores all over the nation. One year later, we had 75 franchises in 15 states.”

About the time he turned 35, Bollinger decided he had done enough for himself and offered to share. “I’d lived a full life. But I felt my wife hadn’t had the same opportunity,” he says. “She’d been following my pursuits.” So he asked her what she wanted to do.

Joy Bollinger asked if they could move to Redding to become involved in Bethel Church, which she’d discovered online. “She wanted to raise our kids in this environment,” her husband says. “We felt like we could come up to a higher standard of living there.” He traded all his interests in the franchises for one store of his own, which he opened in late October last year, right next door to AT&T on Hilltop Drive.

My father always said, ‘Location, location, location,’” says Bollinger with a grin. “On our first Monday, we were open until midnight. That’s when I knew we had hit the jackpot.” Within two weeks, Bollinger hired Pickard, a trained tech from Germany, who had also come to Redding to join Bethel. “I repaired phones here for two years before we met,” says Pickard.

The two techs pride themselves in a one-hour turnaround, unless they need to order a part. Waiting customers can shop nearby stores Trader Joe’s, Dick’s Sporting Goods or Kohl’s, or they can relax in the plush front waiting room while browsing used smart devices that come with a lifetime warranty. In & Out Smart Repair has posted business hours, but, as Bollinger says, “If the lights are on, come on in.” •


835 Browning St., Redding • (530) 691-4353

Closed Sundays • www.inandoutsmartrepair.com



In and Out Smart Repair Trey Bollinger Joy Bollinger


It looks like we don't have any events for this date. You can always add an event.

  • Community Organizer Training

    03/24/2017
    09:00AM — 12:00PM

    Are you interested in starting a movement or creating change? Come to our workshop to learn more!


  • Spring 2017 Home and Garden Expo

    03/24/2017
    01:00PM — 06:00PM

    Popovics Home and Garden Expo is coming to the Shasta District Fair and Event Center! This is y...


  • Spring 2017 Home and Garden Expo

    03/24/2017
    01:00PM — 06:00PM

    This event includes hundreds of exhibits with merchandise, product demonstrations and sample inte...


  • Spring 2017 Home and Garden Expo

    03/26/2017
    10:00AM — 05:00PM

    This event includes hundreds of exhibits with merchandise, product demonstrations and sample inte...


  • Spring 2017 Home and Garden Expo

    03/26/2017
    01:00PM — 06:00PM

    Popovics Home and Garden Expo is coming to the Shasta District Fair and Event Center! This is y...


It looks like we don't have any events for this date. You can always add an event.

  • Free Retail Healthy Food Sampling

    03/28/2017
    03:00PM — 04:30PM

    Celebrate National Nutrition Month with Free retail healthy food samplings on March 28, 2017 at A...


  • Shasta Bike Challenge

    03/28/2017
    06:00PM — 08:00PM

    Under the guidance of several longtime RMB members, you will be guided through the process of m...


  • Community Organizer Training

    03/24/2017
    09:00AM — 12:00PM

    Are you interested in starting a movement or creating change? Come to our workshop to learn more!


  • Spring 2017 Home and Garden Expo

    03/24/2017
    01:00PM — 06:00PM

    Popovics Home and Garden Expo is coming to the Shasta District Fair and Event Center! This is y...


  • Spring 2017 Home and Garden Expo

    03/24/2017
    01:00PM — 06:00PM

    This event includes hundreds of exhibits with merchandise, product demonstrations and sample inte...


  • Cesar Chavez Day of Service

    03/25/2017
    07:00AM

    Clean up day in memory of Mr. Chavez to honor his legacy of commitment to equality and community ...


  • Dolores Huerta Day of Service

    03/25/2017
    08:00AM

    Feed the Homeless Event. We will be assisting with feeding the homeless population in Tehama Coun...


  • FREE family fun. Come join us at our 5th annual poultry show. See hundreds of purebred chickens a...


  • Spring 2017 Home and Garden Expo

    03/25/2017
    10:00AM — 06:00PM

    This event includes hundreds of exhibits with merchandise, product demonstrations and sample inte...


  • Spring 2017 Home and Garden Expo

    03/25/2017
    01:00PM — 06:00PM

    Popovics Home and Garden Expo is coming to the Shasta District Fair and Event Center! This is y...


  • We'll have live music at the Tied House as we celebrate! All In DIPA 16oz cans release party! Sp...


  • Wildcard Brewing Company's Brewhouse Tours

    03/25/2017
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • Canvas and Cocktails

    03/25/2017
    06:00PM — 09:00PM

    Come drink and paint with us! You don’t need ANY art experience to enjoy this evening of fun, mus...


  • Redding Community Contra Dance

    03/25/2017
    07:00PM — 10:00PM

    What is contra? Contra dance is the American cousin to Scottish and English Country set dances. I...


  • Pretty In Pink Prom

    03/25/2017
    07:00PM — 11:00PM

    Join Nor-Cal Think Pink at their 2nd Annual Pretty In Pink Prom Benefit Night. Enjoy hors d'oeurv...


  • Spring 2017 Home and Garden Expo

    03/26/2017
    10:00AM — 05:00PM

    This event includes hundreds of exhibits with merchandise, product demonstrations and sample inte...


  • Spring 2017 Home and Garden Expo

    03/26/2017
    01:00PM — 06:00PM

    Popovics Home and Garden Expo is coming to the Shasta District Fair and Event Center! This is y...


  • Free Retail Healthy Food Sampling

    03/28/2017
    03:00PM — 04:30PM

    Celebrate National Nutrition Month with Free retail healthy food samplings on March 28, 2017 at A...


  • Shasta Bike Challenge

    03/28/2017
    06:00PM — 08:00PM

    Under the guidance of several longtime RMB members, you will be guided through the process of m...


  • Wildcard Brewing Company's Midweek Madness

    03/29/2017
    02:00PM — 08:00PM

    Visit either Wildcard location on Wednesday and get $3 off a growler fill.


  • Beauty and the Beast, Jr.

    03/29/2017
    07:00PM

    Be Our Guest! You are invited to come to SSCCC’s amazing presentation of BEAUTY AND THE BEAST JR...


  • Work Readiness Event

    03/30/2017
    09:00AM — 01:00PM

    Nervous about finding a job? Not sure how to get started? Come to the 2nd annual Work Readiness E...


  • Free Retail Healthy Food Sampling

    03/30/2017
    03:00PM — 04:30PM

    Celebrate National Nutrition Month with Free retail healthy food samplings on March 30, 2017 at S...


  • Beauty and the Beast, Jr.

    03/30/2017
    07:00PM

    Be Our Guest! You are invited to come to SSCCC’s amazing presentation of BEAUTY AND THE BEAST JR...


  • Tarzan

    03/31/2017
    07:00PM

    Based on Disney's epic animated musical adventure, Tarzan features heart-pumping music by rock le...


  • Beauty and the Beast, Jr.

    03/31/2017
    07:00PM

    Be Our Guest! You are invited to come to SSCCC’s amazing presentation of BEAUTY AND THE BEAST JR...


  • This Year Come to Red Bluff and Celebrate All Fool's Day aka April Fools Day! A Double Header We...


  • Love Your Pet Expo 2017

    04/01/2017
    10:00AM — 04:00PM

    10th annual free pet-friendly event, with charity auction, pet adoptions, low cost vaccines, hear...


  • Friends of Shasta County Libraries

    04/01/2017
    10:00AM — 01:00PM

    On Saturday, April 1st, 2017, the Friends of the Shasta County Libraries will sell gently used bo...


  • Tarzan

    04/01/2017
    02:00PM

    Based on Disney's epic animated musical adventure, Tarzan features heart-pumping music by rock le...


  • Art Roster 5th Annual Forgery Show

    04/01/2017
    04:00PM — 07:00PM

    The Forgery Show is an annual art exhibit featuring the work of Mt. Shasta's ArtRoster Atelier pa...


  • Wildcard Brewing Company's Brewhouse Tours

    04/01/2017
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • Bunco Night Fundraiser

    04/01/2017
    06:00PM — 08:30PM

    Join us for a fun night of rolling dice! It's BUNCO time! This is a fun fundraiser that benefits ...


  • Tarzan

    04/01/2017
    07:00PM

    Based on Disney's epic animated musical adventure, Tarzan features heart-pumping music by rock le...


  • Rumi’s Caravan brings to life the rich tradition of ecstatic poetry, featuring the mystical poems...


  • This Year Come to Red Bluff and Celebrate All Fool's Day aka April Fools Day! A Double Header ...


  • Mojo Child at The Dip

    04/01/2017
    08:00PM

    "The Feast is about to begin..." -Jim Morrison Mojo Child delivers Doors music that is fun, en...


  • Clear Creek Wildflowers and Wild Plants

    04/02/2017
    01:00PM — 03:00PM

    Come walk with David Ledger from the Native Plant Society. Enjoy the beauty of blooming wildflow...


  • Tarzan

    04/02/2017
    02:00PM

    Based on Disney's epic animated musical adventure, Tarzan features heart-pumping music by rock le...


Check out our sister publication, Enjoy Magazine: South Valley Living
Wedding Style Guide 2017
Enjoy Magazine Facebook
Enjoy Magazine Instagram Instagram
Enjoy Magazine Pinterest Enjoy Magazine

Enjoy Our Sponsors