Skip to main content

Debra Lucero’s Passion for Art

01/25/2017 11:00AM ● Published by Laura Christman

Art-iculate

February 2017
By Laura Christman
Photo by Erin Claassen

Art is essential. It’s not an add-on.

That’s how Debra Lucero sees it.  Working within the red brick walls of one of Redding’s oldest buildings, the executive director of the Shasta County Arts Council is taking Northern California arts into new territory.

“I want arts to be recognized — to be a power to be reckoned with,” she says.

Lucero has been in her job for six years, earning praise for her ideas, leadership, collaboration and tenacity.

“If you are working with Debra on anything, you know it is going to get done. And you know it is going to be better than you imagined it,” Viva Downtown Executive Director John Truitt says.

“She doesn’t take ‘no’ for an answer,” says Carl Bott, owner of KCNR radio. “She has a clear vision of what she believes in and what she thinks Redding can be.”

The Arts Council, like a collage made of multiple materials, has many layers and textures. The nonprofit organization orchestrates a packed calendar of recitals, exhibits, performances, dance classes, drumming sessions and more at its Old City Hall headquarters in downtown Redding. It collaborates with Viva Downtown, Visit Redding, Shasta Historical Society and other organizations and agencies to put on festivals, performances, exhibits and other community events, such as the downtown Hops and Shops on Feb. 25.

Lucero focuses her energy on championing the arts.

“My role, my calling, is to advocate,” she says. “I like bringing arts to the main table.”

Artists add value to a community, Lucero says. “They are curious people who figure out how to do things with what they have.”

Lucero isn’t an artist — her background is journalism — but she has the artist trait of being drawn to possibilities. She leads “This Place Matters — Redding,” a new coalition pushing for a downtown cultural district to preserve historic assets and encourage establishment of shops, galleries, restaurants and performing spaces. 

Art is intertwined in a community’s past and present, and key to its future, Lucero believes.

“Debra knows that arts and culture boost our economy, and that a robust economy boosts arts and culture,” says Shannon Phillips, vice president of operations for The McConnell Foundation, which has worked with the Arts Council on several grants.

In 2013, Lucero sought — and got — the contract to operate Redding public access television. Shasta County Arts Council became the first arts council in the state to take on such a role.

“A lot of people were like, ‘What does that have to do with the arts?’” Lucero says. “My answer: ‘What doesn’t it have to do with the arts?’”

Shasta Community Access Center TV is an opportunity to increase awareness of arts by covering exhibits, concerts and other events, she says. Television shows can be developed to highlight the area’s musicians, painters and dancers, or to explain processes, such as a step-by-step show on how to paint.

Lucero sees the upstairs television studio at Old City Hall as a learning laboratory — a place to gain skills in scriptwriting, sound recording, filming and editing. The Arts Council has held two digital media summer camps. It partners with Pacific Sky and Record Searchlight on the 530 Media Project, offering community workshops on Google Drive, Facebook, blogging, video editing and other topics. Those skills matter to today’s artists, who reach audiences via websites and social media, Lucero notes.

“It’s put us on a whole different path,” she says of the television contract. “It brought us into a new age.”

In addition to her job in Redding, Lucero heads Friends of the Arts Upstate, a California Arts Council partner for Butte County in Chico. She recently established True North Arts & Culture Alliance, a network of arts organizations in Shasta, Butte, Siskiyou, Tehama and Trinity counties to create a bigger voice for the arts in rural areas. The alliance hosted a California Arts Council meeting in Redding last September.

In June, Lucero joined the board of Californians for the Arts, a statewide organization.

Lucero was born in Chico, grew up in Corning and attended Shasta College and Chico State University. She earned a bachelor’s degree in communications and was a journalist for newspapers in Red Bluff, Paradise, Chico and Orange County. She worked for National Council of La Raza, a Latino lobbying group, and established a consulting firm, Debra Lucero and Associates, working in economic development and tourism.

Her husband, Ray Laager, is an artist. Lucero describes him as “a jewelry designer and clothing tie-dye king.” They have three grown children — two daughters and a son.


www.shastaartscouncil.org

www.scac.tv

www.truenorthartsculture.org

In Print, Arts+Entertainment Shasta County Arts Council Debra Lucero
  • Coffee Painting Silent Auction

    09/21/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • Football Season Is Here!

    09/21/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • For the month of September, the Highland Art Center will feature a fun interactive exhibit with h...


  • An Evening at the Vineyard

    09/21/2017
    06:00PM — 09:00PM

    Enjoy the beautiful scenery that Matson Vineyards has to offer, all while enjoying Wine tasting, ...


  • Wildcard Brewing Company's Vinyl Night

    09/21/2017
    06:00PM — 09:00PM

    Vinyl Night! Join us downtown the first and third Thursday of every month. We are going to ditch ...


  • Art Show

    09/21/2017
    06:00PM — 09:00PM

    On September 21st, The Crowning Jewels in downtown Redding will feature a fun art exhibit with ...


  • Coffee Painting Silent Auction

    09/22/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • Football Season Is Here!

    09/22/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Free Taste Test

    09/22/2017
    03:00PM — 05:30PM

    Choose to make September the start of a healthier life by joining the fun at the following FREE r...


  • Hayfork Farmers' Market

    09/22/2017
    04:00PM — 07:00PM

    Come listen to live music, shop for local goods and produce and cultivate community! The Farmers'...


  • For the month of September, the Highland Art Center will feature a fun interactive exhibit with h...


  • Wildcard Brewing Co. Foodie Friday

    09/22/2017
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • 2017 Autumn Exhibit - Reception

    09/22/2017
    05:00PM — 07:00PM

    Please join us as we welcome the Artists whose work will be featured in Art in the City’s Autumn ...


  • Riverfront Playhouse Presents

    09/22/2017
    07:30PM

    By Mary Lynn Dobson Directed by Samantha Fork Welcome to another stellar season at the Neighbo...


  • Coffee Painting Silent Auction

    09/24/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • A gathering and show by collectors of military memorabilia. Helicopter fly-ins, armament and equi...


  • Football Season Is Here!

    09/24/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Jewelry Making Classes for All Levels

    09/24/2017
    12:30PM — 03:30PM

    The Siskiyou Arts Museum in Dunsmuir will once again offer a jewelry making class with Mt. Shasta...


  • Kitchen Tour

    09/24/2017
    01:00PM — 05:00PM

    Kitchen Tour: Tour 5 fabulous renovated kitchens on Sunday September 24th, from 1 to 5 pm in the ...


  • Riverfront Playhouse Presents

    09/24/2017
    02:00PM

    By Mary Lynn Dobson Directed by Samantha Fork Welcome to another stellar season at the Neighbo...


  • Leann Rimes

    09/24/2017
    07:30PM

    LeAnn Rimes has sold more than 44 million albums, won two GRAMMY Awards, three Academy of Country...


  • Coffee Painting Silent Auction

    09/25/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • Football Season Is Here!

    09/25/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Coffee Painting Silent Auction

    09/21/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • Football Season Is Here!

    09/21/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • For the month of September, the Highland Art Center will feature a fun interactive exhibit with h...


  • An Evening at the Vineyard

    09/21/2017
    06:00PM — 09:00PM

    Enjoy the beautiful scenery that Matson Vineyards has to offer, all while enjoying Wine tasting, ...


  • Wildcard Brewing Company's Vinyl Night

    09/21/2017
    06:00PM — 09:00PM

    Vinyl Night! Join us downtown the first and third Thursday of every month. We are going to ditch ...


  • Art Show

    09/21/2017
    06:00PM — 09:00PM

    On September 21st, The Crowning Jewels in downtown Redding will feature a fun art exhibit with ...


  • Coffee Painting Silent Auction

    09/22/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • Football Season Is Here!

    09/22/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Free Taste Test

    09/22/2017
    03:00PM — 05:30PM

    Choose to make September the start of a healthier life by joining the fun at the following FREE r...


  • Hayfork Farmers' Market

    09/22/2017
    04:00PM — 07:00PM

    Come listen to live music, shop for local goods and produce and cultivate community! The Farmers'...


  • For the month of September, the Highland Art Center will feature a fun interactive exhibit with h...


  • Wildcard Brewing Co. Foodie Friday

    09/22/2017
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • 2017 Autumn Exhibit - Reception

    09/22/2017
    05:00PM — 07:00PM

    Please join us as we welcome the Artists whose work will be featured in Art in the City’s Autumn ...


  • Riverfront Playhouse Presents

    09/22/2017
    07:30PM

    By Mary Lynn Dobson Directed by Samantha Fork Welcome to another stellar season at the Neighbo...


  • The Red Bluff-Tehama County Chamber Certified Farmers' Markets open June 3rd! All farmers and ve...


  • Redding Walk To End Alzheimer's

    09/23/2017
    08:00AM — 12:00PM

    Held annually in more than 600 communities nationwide, the Alzheimer's Association Walk to End Al...


  • Start Up Saturdays | Vendor Market

    09/23/2017
    08:00AM — 01:00PM

    A space where local crafters, creatives, and visionaries can sell handmade products and share abo...


  • Coffee Painting Silent Auction

    09/23/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • A gathering and show by collectors of military memorabilia. Helicopter fly-ins, armament and equi...


  • Football Season Is Here!

    09/23/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Redding Holistic, Psychic and Arts & Crafts faire

    09/23/2017
    10:00AM — 04:00PM

    The Redding Holistic, Psychic and Arts & Crafts Faire where you will be able to experience After-...


  • A Musical Reformation Celebration Concert

    09/23/2017
    03:00PM — 04:00PM

    Carillons Handbell Choir, Redding Bell Peppers, and bell choirs from All Saints Episcopal and Tri...


  • Wildcard Oktoberfest

    09/23/2017
    04:00PM — 09:00PM

    Wildcard will be hosting Oktoberfest for the second year in downtown Redding at their Tied House ...


  • Wildcard Brewing Company's Brewhouse Tour

    09/23/2017
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • For the month of September, the Highland Art Center will feature a fun interactive exhibit with h...


  • Redding Community Contra Dance

    09/23/2017
    07:00PM — 10:00PM

    What is contra? Contra dance is the American cousin to Scottish and English Country set dances. I...


  • Gatekeepers' Shining Affair

    09/23/2017
    07:00PM — 11:00PM

    A benefit for the Shasta County Gatekeeper Program helping At Risk elders to live safely and happ...


  • Riverfront Playhouse Presents

    09/23/2017
    07:30PM

    By Mary Lynn Dobson Directed by Samantha Fork Welcome to another stellar season at the Neighbo...


  • Reflections, Masterwork #1

    09/23/2017
    07:30PM — 10:00PM

    Barber: School of Scandal Overture Rachmaninoff: Rhapsody of a Theme of Paganini Sibelius: Sy...


  • Coffee Painting Silent Auction

    09/24/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • A gathering and show by collectors of military memorabilia. Helicopter fly-ins, armament and equi...


  • Football Season Is Here!

    09/24/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Jewelry Making Classes for All Levels

    09/24/2017
    12:30PM — 03:30PM

    The Siskiyou Arts Museum in Dunsmuir will once again offer a jewelry making class with Mt. Shasta...


  • Kitchen Tour

    09/24/2017
    01:00PM — 05:00PM

    Kitchen Tour: Tour 5 fabulous renovated kitchens on Sunday September 24th, from 1 to 5 pm in the ...


  • Riverfront Playhouse Presents

    09/24/2017
    02:00PM

    By Mary Lynn Dobson Directed by Samantha Fork Welcome to another stellar season at the Neighbo...


  • Leann Rimes

    09/24/2017
    07:30PM

    LeAnn Rimes has sold more than 44 million albums, won two GRAMMY Awards, three Academy of Country...


  • Coffee Painting Silent Auction

    09/25/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • Football Season Is Here!

    09/25/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Coffee Painting Silent Auction

    09/26/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • Football Season Is Here!

    09/26/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • For the month of September, the Highland Art Center will feature a fun interactive exhibit with h...


  • The Red Bluff-Tehama County Chamber Certified Farmers' Markets open June 3rd! All farmers and ve...


  • Coffee Painting Silent Auction

    09/27/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • Football Season Is Here!

    09/27/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewing Company's Midweek Madness

    09/27/2017
    02:00PM — 08:00PM

    Visit either Wildcard location on Wednesdays and get $3 off a growler fill! Come by the brewery a...


  • Weaverville Farmers' Market

    09/27/2017
    04:00PM — 07:00PM

    The Weaverville Farmers' Market is held on Wednesdays from 4-7 pm from May through October! tr...


  • For the month of September, the Highland Art Center will feature a fun interactive exhibit with h...


  • Coffee Painting Silent Auction

    09/28/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • Football Season Is Here!

    09/28/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • The Pastor as PR Director

    09/28/2017
    10:00AM — 12:00PM

    Tozer Seminary, Redding, invites pastors and nonprofit directors to a free, no-registration works...


  • For the month of September, the Highland Art Center will feature a fun interactive exhibit with h...


  • Honored Elders Dinner

    09/28/2017
    05:30PM — 08:30PM

    Join us September 28, 2017 at 5:30 at Win River Resort in the Event Center for the Princess Brav...


  • Riverfront Playhouse Fundraiser

    09/28/2017
    06:00PM — 09:00PM

    The Grape Escape is hosting a fund raiser for Riverfront Playhouse. September 28 from 6–9 pm.Join...


  • Coffee Painting Silent Auction

    09/29/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • Football Season Is Here!

    09/29/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Hayfork Farmers' Market

    09/29/2017
    04:00PM — 07:00PM

    Come listen to live music, shop for local goods and produce and cultivate community! The Farmers'...


  • For the month of September, the Highland Art Center will feature a fun interactive exhibit with h...


  • Wildcard Brewing Co. Foodie Friday

    09/29/2017
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Riverfront Playhouse Presents

    09/29/2017
    07:30PM

    By Mary Lynn Dobson Directed by Samantha Fork Welcome to another stellar season at the Neighbo...


  • Coffee Painting Silent Auction

    09/30/2017
    08:00AM — 06:00PM

    We are building a 24' Tiny House on Wheels, the first of many that will make up our Tiny House Co...


  • Ono Grange Community Yard Sale

    09/30/2017
    08:00AM — 01:00PM

    Community Yard Sale at the Ono Grange. Find your next treasure and more at the sale. Horse tack, ...


  • Football Season Is Here!

    09/30/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • A Royal Tea Party

    09/30/2017
    10:00AM — 03:00PM

    Magically encounter your favorite storybook characters, delight in a show fit for a King and snac...


  • Historic Hawes Farms

    09/30/2017
    10:00AM — 06:00PM

    It’s a whole new season of Fall Harvest Festival fun on the farm, with hayrides, pumpkin patch, l...


  • Recovery Happens

    09/30/2017
    11:00AM — 05:00PM

    Free BBQ, live music and family fun


  • Tent Peg Village

    09/30/2017
    12:00PM — 05:00PM

    Free carnival-type event for kids of all ages. We will have free face painting, puppet shows, ga...


  • 2017 SUNRISE ROTARY MUD MASH

    09/30/2017
    01:00PM — 11:00PM

    COME JOIN THE FUN AT THE ANNUAL REDDING SUNRISE ROTARY MUD MASH ON THE NASH RANCH AT 10925 OLD OR...


  • Come enjoy all the sights and sounds of our farm while taking a stand against domestic abuse. 100...


  • Mud Mash

    09/30/2017
    02:00PM

    Be sure to bring your buddies and family to watch as you are challenged by the creeks, hills, fie...


  • Wildcard Brewing Company's Brewhouse Tour

    09/30/2017
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • For the month of September, the Highland Art Center will feature a fun interactive exhibit with h...


  • Whisperin' Bill Anderson

    09/30/2017
    07:00PM

    There’s an old saying, “If you want someone’s attention, whisper” Bill Anderson has been using...


  • Riverfront Playhouse Presents

    09/30/2017
    07:30PM

    By Mary Lynn Dobson Directed by Samantha Fork Welcome to another stellar season at the Neighbo...


  • The Stone Hearts rock Gallery After Dark!

    09/30/2017
    09:00PM — 11:30PM

    Join us for our Gallery after Dark series with THE STONE HEARTS , as they play some Awesome music...


  • Whitmore Trail and Poker Ride

    10/01/2017
    08:00AM — 03:00PM

    The Whitmore Volunteer Fire Company, Inc. is sponsoring their annual WHITMORE TRAIL AND POKER RID...


  • Football Season Is Here!

    10/01/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • A Royal Tea Party

    10/01/2017
    10:00AM — 03:00PM

    Magically encounter your favorite storybook characters, delight in a show fit for a King and snac...


  • Jewelry Making Classes for All Levels

    10/01/2017
    12:30PM — 03:30PM

    The Siskiyou Arts Museum in Dunsmuir will once again offer a jewelry making class with Mt. Shasta...


  • B--Monthly Free Concert & Open Mic

    10/01/2017
    01:00PM — 04:00PM

    Redding - California State Old Time Fiddles Association, District 6 Free Old Time Fiddle, Bluegra...


  • Riverfront Playhouse Presents

    10/01/2017
    02:00PM

    By Mary Lynn Dobson Directed by Samantha Fork Welcome to another stellar season at the Neighbo...


  • Music by the Mountain 2017 Fall Festival

    10/01/2017
    04:00PM — 07:00PM

    Music by the Mountain is thrilled to once again host the St. Petersburg based Rimsky-Korsakov Str...


  • SAM Welcomes Redding's Charles Valona Trio

    10/01/2017
    04:00PM — 06:00AM

    The Siskiyou Arts Museum in Dunsmuir is very excited to participate in Dunsmuir California’s 6th ...


Enter to Win!

 
Check out our sister publication, Enjoy Magazine: South Valley Living
Wedding Style Guide 2017
Enjoy Magazine Facebook
Enjoy Magazine Instagram Instagram
Enjoy Magazine Pinterest Enjoy Magazine

Enjoy Our Sponsors