Moseley Family Cellars
Family LegacyMarch 2016
By Kimberly Boney
Photo by Tim McBroome
For Marty and Mimi Moseley, the slogan “come as guests, leave as family” is far more than just an intriguing tagline for their Redding business, Moseley Family Cellars. It’s a mantra they live and love by, one that resonates with them with each person who walks through their door.
In July 2009, the couple moved to Redding from San Jose, having gotten to know the community 10 years prior when both of their sons, Marty III and Matt, relocated to the area. “It’s kind of our calling to be here, to be a kind of mom and dad to the next generation.” says Mimi Moseley.
The Moseleys, who had been making wine as hobbyists 10 years before starting their business, first opened in a 2,000-square-foot location on Market Street in June 2011. Mimi recalls the struggle of having their wine-making facility and their Tasting Room in different places: “It was hard if you ran out of wine to have to go to a separate location to replenish your stock. I think, inadvertently, we were training people to think of us as more of a wine bar at that time. But when we changed locations, people began to recognize us as a tasting room. We began selling more cases of wine as opposed to just glassfuls.”
When the former KMS building became available on Mountain Lakes Boulevard off of Caterpillar Road, the Moseleys remodeled it into a tasting room and spread out in the 10,000-square-foot space.Marty Moseley, a senior technology architect who has spent the bulk of his career working for Apple and Intuit, still serves on a consulting basis - when he’s not making wine. Mimi has been an inspirational speaker for women for 20 years, and says Leadership Redding “helped us to develop our business around the needs of this community. The beauty of a small town is that you can make a difference. We are a part of the team that is creating a new Redding. Wine is the avenue we use to become a part of people’s lives.”
Firmly rooted in their commitment to the community, the Moseleys proudly support local nonprofits, fellow businesses and local vendors. The stunning bar in the tasting room and the banquet tables in the barrel room, custom made by Brandon, a craftsman with Living Hope, echo the industrial nature of the building in their design. Delicate light traces the edge of the locally made custom metal sign that hangsbehind the bar, displaying the moniker against the elegant grey-blue accent wall. Visitors to the building know they are in the right place when they see the wrought iron tree – made by Dusty Logan of Vintage Wine Bar in Redding—hanging to the left of the entry door.
Although much of their grape supply is harvested in areas like Napa, Sonoma and Carneros because of the quality of the grapes coming from those regions, the Moseleys are honored to incorporate some North State grapes into their repertoire. “We love working with Burnsini Winery. Wineries don’t really compete with each other. If one of us does well, we all do well, because it keeps drawing wine lovers to the area. A rising tide raises all ships,” says Mimi.
With a total of 18 distinct wine offerings, with everything from “the crush to the bottle” happening at their facility, the Moseleys have focused their attention on creating three levels of wine – the Everyday, the Gold Stripe, and their newest edition, the Legacy. The Legacy level, which will make its debut at the tasting room on Sunday, March 20, will be signed and numbered, and will take on the name of a wine-loving member of the community who has created a legacy in a major way each year.
The richly layered thought process involved with creating every bottle of wine at Moseley Family Cellars hasn’t gone unnoticed by wine enthusiasts. For every year since its inception, Moseley Family Cellars has been nominated for The Best of the North State for both their red and white wines, and in 2015, they won the recognition. 2015 was a quintessential year for Moseley Family Cellars, as they gained acknowledgment on a worldwide scale when they took home the Silver Medal from the Harvest Awards for their 2013 Mourvédre.
When asked why they included the word “family” in their business name, Mimi said simply: “A family leaves a legacy. When you do something well— if you have been a good mom and dad—your kids are going to have the benefit of that legacy.”
Moseley Family Cellars • 4712 Mountain Lakes Blvd., Suite 300, Redding
(530) 605-4222 • www.moseleyfamilycellars.com