Skip to main content

J Nicolay Bakery

12/22/2015 01:16PM ● Published by Enjoy Magazine

What's in Store

January 2016

Story by J Nicolay Bakery


Enjoy: Tell us about your products.

JANELLE: We offer all-natural dog treats in nine different flavors and two sizes. We have tiny training treats that are a half-inch, and regular treats that are one inch.


Enjoy: When did you become interested in owning a bakery?

JANELLE:  I’ve always been a baker. In 2004, I baked for Andrea (Charroin) at Rene-Joule Patisserie. I loved it, and 10 years later, I decided I wanted to open my own bakery. 


Enjoy: What made you decide to stop selling “people food” in your bakery and focus your business on dog treats?

JANELLE: The animal business is a huge market. My biggest reason was that when I owned a regular bakery, I was away from home for so long – I wanted to be able to spend more time with my dogs, and when you have a restaurant, you can’t take them with you. 


Enjoy: What do people enjoy most about your products?

JANELLE: They’re made from human-grade ingredients, so they’re healthy and wheat-free. People love when they open a bag of treats, it reminds them of a bakery because of the familiar smells. The peanut butter treats smell like the cookies I used to make. In the first year, I baked my own products. Now I have hired a co-packer, an all-natural company that bakes our recipe for us. The products go into our warehouse, and we bag, seal and distribute them.


Enjoy: It sounds like your business is really growing.

JANELLE: It has grown a lot. I’ve kept it a word-of-mouth business, but we’re working to build up our auto-ship, where customers automatically get a shipment on the 15th of the month. I love getting texts that say, “I think my Lucy feels like blueberries this month.” It’s really fun. We deliver free in Redding and ship all over the United States for $5. In the spring, I plan on getting into more retail stores.


Enjoy: Tell us about your four-legged family members.

JANELLE: I have four dogs. Bear is a stray that showed up at my house a year ago. I think he knew we were the dog treat people. He’s older and well behaved, and he comes with me to work every day. Then I have a yellow lab named Jordy, whose picture is on the front of all my bags. We call him the taste tester. He loves them all. Jury is a hound and is our very picky eater. She especially loves the fruit and veggie treats, like apple, sweet potato and pumpkin. Then there’s Jewell, our 7-year-old-lab, who has some health problems.


Enjoy: Why is it important to feed our pets all-natural treats?

JANELLE: The fewer ingredients we use for ourselves or our dogs, the better. I like to know that if I’m giving it to my dog, it’s something I would eat and feel good about.


Enjoy: What’s the most fun part of your job?

JANELLE: A few days after our auto-ship, we get so many photos of dogs doing tricks for their treats, or lying next to a bag of treats. Really getting to know these dogs is fun. Our motto is “only the best for our best friends” – it really describes our business. •


www.jnicolaybakery.com

In Print, Community
  • Football Season Is Here!

    01/22/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/23/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/25/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/26/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cottonwood Community Library Book Sale

    01/26/2018
    11:00AM — 02:00PM

    A book sale to benefit the Cottonwood Community Library will be held on Friday, January 26 and Sa...


  • Redding Cultural Cruise - Day I

    01/26/2018
    04:00PM — 08:30PM

    Redding Cultural Cruise is just around the corner, coming Friday, January 26! Participate in t...


  • Wildcard Brewing Co. Foodie Friday

    01/26/2018
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Sleeping Beauty

    01/26/2018
    07:00PM — 08:30AM

    RSA Theater Booster Club is a Non-Profit organization. It is our mission is to teach our middle ...


  • Redding International Folk Dancers

    01/26/2018
    07:00PM — 10:00PM

    Folk dance is for everyone and for all ages! Our motto is: If you can walk you can dance. We meet...


  • Football Season Is Here!

    01/27/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cottonwood Community Library Book Sale

    01/27/2018
    11:00AM — 02:00PM

    A book sale to benefit the Cottonwood Community Library will be held on Friday, January 26 and Sa...


  • Redding Cultural Cruise - Day II

    01/27/2018
    11:00AM — 03:00PM

    Join us SATURDAY, JANUARY 27 for Day II of Redding Cultural Cruise! Visit a number of Redding ven...


  • Wildcard Brewing Company's Brewhouse Tour

    01/27/2018
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • Sleeping Beauty

    01/27/2018
    07:00PM — 08:30AM

    RSA Theater Booster Club is a Non-Profit organization. It is our mission is to teach our middle ...


  • Redding Community Contra Dance

    01/27/2018
    07:00PM — 10:00PM

    What is contra? Contra dance is the American cousin to Scottish and English Country set dances. I...


  • Football Season Is Here!

    01/28/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Conductor and saxophonist Scott Seaton welcomes Terrie Baune (violin) and John Chernoff (piano) f...


  • North State Symphony

    01/28/2018
    02:00PM

    In this more intimate concert, Maestro Scott Seaton on his saxophone joins Concertmaster Terrie B...


  • Football Season Is Here!

    01/22/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/23/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/24/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewing Company's Midweek Madness

    01/24/2018
    02:00PM — 08:00PM

    Visit either Wildcard location on Wednesdays and get $3 off a growler fill! Come by the brewery a...


  • Football Season Is Here!

    01/25/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/26/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cottonwood Community Library Book Sale

    01/26/2018
    11:00AM — 02:00PM

    A book sale to benefit the Cottonwood Community Library will be held on Friday, January 26 and Sa...


  • Redding Cultural Cruise - Day I

    01/26/2018
    04:00PM — 08:30PM

    Redding Cultural Cruise is just around the corner, coming Friday, January 26! Participate in t...


  • Wildcard Brewing Co. Foodie Friday

    01/26/2018
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Sleeping Beauty

    01/26/2018
    07:00PM — 08:30AM

    RSA Theater Booster Club is a Non-Profit organization. It is our mission is to teach our middle ...


  • Redding International Folk Dancers

    01/26/2018
    07:00PM — 10:00PM

    Folk dance is for everyone and for all ages! Our motto is: If you can walk you can dance. We meet...


  • Football Season Is Here!

    01/27/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cottonwood Community Library Book Sale

    01/27/2018
    11:00AM — 02:00PM

    A book sale to benefit the Cottonwood Community Library will be held on Friday, January 26 and Sa...


  • Redding Cultural Cruise - Day II

    01/27/2018
    11:00AM — 03:00PM

    Join us SATURDAY, JANUARY 27 for Day II of Redding Cultural Cruise! Visit a number of Redding ven...


  • Wildcard Brewing Company's Brewhouse Tour

    01/27/2018
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • Sleeping Beauty

    01/27/2018
    07:00PM — 08:30AM

    RSA Theater Booster Club is a Non-Profit organization. It is our mission is to teach our middle ...


  • Redding Community Contra Dance

    01/27/2018
    07:00PM — 10:00PM

    What is contra? Contra dance is the American cousin to Scottish and English Country set dances. I...


  • Football Season Is Here!

    01/28/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Conductor and saxophonist Scott Seaton welcomes Terrie Baune (violin) and John Chernoff (piano) f...


  • North State Symphony

    01/28/2018
    02:00PM

    In this more intimate concert, Maestro Scott Seaton on his saxophone joins Concertmaster Terrie B...


  • Football Season Is Here!

    01/29/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/30/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/31/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewing Company's Midweek Madness

    01/31/2018
    02:00PM — 08:00PM

    Visit either Wildcard location on Wednesdays and get $3 off a growler fill! Come by the brewery a...


  • The Peking Acrobats

    01/31/2018
    07:30PM

    For the last 30 years The Peking Acrobats have inspired fans young and old as they defy gravity w...


  • Football Season Is Here!

    02/01/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewing Company's Vinyl Night

    02/01/2018
    06:00PM — 09:00PM

    Vinyl Night! Join us downtown the first and third Thursday of every month. We are going to ditch ...


Enter to win!

 

Check out our sister publication, Enjoy Magazine: South Valley Living

 

Wedding Style Guide 2017
Enjoy Magazine Facebook
Enjoy Magazine Instagram Instagram
Enjoy Magazine Pinterest Enjoy Magazine

Enjoy Our Sponsors