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Fifth Annual ARTsMART

10/27/2014 12:00AM ● Published by Kimberly Boney

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Art Shopping

November 2014
By Kimberly Boney

Can you remember the first time you put your hands into a rainbow colored assortment of paint, smeared your tiny fingers across a blank sheet of paper and created your very first masterpiece? How old were you when you first saw a piece of fine art in a museum or gallery? For some, the first interaction with a piece of art is vague, virtually indistinguishable in the grand tapestry of memories. But for others, it’s an indelible moment that will be treasured forever.

If you take a stroll through the Mt. Shasta Mall on the weekend of November 1-2, you’ll be drawn to far more than the enchanting deals, loaded shopping bags and delicious offerings at the food court. You might just be reminded of the first time you fell in love with a piece of art. ARTsMART, the Shasta County Arts Council’s annual, one-of-a-kind art show, is a unique opportunity to experience works from diverse media showcased in the most delightfully unexpected place – a shopping mall.

In 2009, ARTsMART began as a one-day, small display of artwork at the mall. Five years later, the event has grown to be a well received, sought-after cultural event that brings joy and excitement to thousands of mall visitors. From local bands and dance troupes to performance artists, painters, photographers, jewelry artists and many others, this event has a little something for the artist in all of us.

During this weekend-long arts and entertainment extravaganza, visitors can experience the artwork of nearly 100 local and regional artists, with some traveling from as far away as the Bay Area and Oregon. “People always ask us if we are coming back tomorrow. This time, we can proudly say ‘yes’,” says Susan Emerson, coordinator of ARTsMART.

Perhaps the most enchanting thing about ARTsMART, aside from offering exposure to so many talented artists, is the fact that it brings art to the forefront for a large cross section of people – people who may not otherwise have access to its creation in these forms. Instead of hanging on the wall of a museum or under a focused gallery light, art becomes accessible to young and old alike. The art meets visitors where they are, on a level that they can be comfortable with. They can become involved with the art itself, instead of simply looking at it from a distance.

You’ll see the joy of a musician as he strums his instrument, feel the graceful movement of a dancer as she regales the crowd, watch a painter delicately stroke the canvas and breathe life into a piece that has only existed in her mind, and see a perfect moment in time captured in the form of a photographer’s snapshot. Art will not only be displayed and made available for sale or commission – it will be happening right before your eyes.

Take a few moments to watch your child experience the joy of art at the children’s booth. Perhaps it will be the moment he remembers forever, the thought that will bring her pure joy long after she has had her own children. Make a day of it. Make it a tradition. It’s sure to become a treasured memory for you and your family.

ARTsMART
Saturday, November 1: 10 am to 9 pm
Sunday, November 2: 11 am to 6 pm
Mt. Shasta Mall
www.shastaartscouncil.org

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