Skip to main content

Gear Up

03/04/2014 04:40PM ● Published by Jim Dyar

By Jim Dyer
Photo by Brett Faulknor

Yates Gear Inc. in Redding

Those hoping for success in the independent business world would do well to listen to Redding’s John Yates. Yates has been expanding and evolving his successful venture in the North State for more than 30 years. 

Yates Gear Inc. started as a manufacturer of rock climbing and mountaineering equipment, but today produces an array of products for everything from fire rescue to industrial rigging to tactical military usage.

“We listen to the comments from the end user as far as what works and what doesn’t,” says Yates. “Equipment evolves. It isn’t just created. We listen to users and take it to heart. Because it’s a small community, they’re willing to come to you and say ‘this is great,’ or ‘I’m having an issue with this.’”

Over the past decade, sales have increased by 10 to 20 percent each year for Yates Gear. In its production warehouse off Hartnell Avenue in east Redding, the company employs about 60 workers who construct all manner of harnesses, rigging systems, belts, bags and much more. In addition to its many designs, the company has developed a number of proprietary materials, including straps, hardware, adjusters, clamps, webbing and foam laminates.

The market for Yates’ products includes fire departments, law enforcement agencies, search and rescue teams, power companies, military suppliers and climbing supply distributors. It’s common to see Yates gear on ropes and zip lining courses as well as climbing gyms.

“We’re pretty diversified, so if one area goes down it doesn’t affect us too badly,” Yates says. 

The longevity and experience in the rock climbing industry has translated well to people who work from ropes, including those who repair and inspect wind turbines, dams, bridges, buildings and more. 

“We know how to make something comfortable and something you can climb in,” Yates says. “We’re dealing with a niche market where everybody knows everybody. It’s a small company and it’s grown pretty much by word of mouth. We go to about half a dozen trade shows a year.”

The company started in 1982 when John and his brother James fused their love of big wall rock climbing with a knack for making equipment. A black and white photo in the front of the warehouse shows the two brothers smiling and standing atop Mt. Shasta after a wintertime ascent of the mountain.  

During college, John Yates worked as a seasonal ranger in Yosemite doing high-angle rescue and law enforcement. Over the years, he has pursued other dynamic outdoor sports such as paragliding and kayaking. His wife Karen is a co-owner and office manager in the business.

James Yates stayed with the business for 10 years before going into chiropractic care. He now resides in New Zealand. 

Vice president and co-owner Blaine Stidham is the company’s production manager. Stidham began working for Yates out of high school to support his passion for rock climbing and mountaineering. He worked off and on for Yates for years until becoming a partner in the company about 10 years ago. 

“When I started, there were two or three employees,” Stidham says. “I was working for my ropes and my climbing equipment.”

Because the company makes products that people literally depend on with their lives, Yates has become certified to the rigorous standards of the ISO Quality Management System. Much of the company’s equipment is also tested by a third-party agency, Underwriters Laboratory. 

Yates also tests its designs in-house with machines and drop towers that reveal the true limits of what the equipment can withstand. 

“We use the best material that money can buy. We don’t skimp on materials,” Stidham says. “If we see something that’s better than what we’re using, we’re going to switch to it. We’re always trying to make something stronger and lighter.”

www.yatesgear.com


Recreation, In Print john yates yates gear inc. rock climbing mountaineering
  • Football Season Is Here!

    01/23/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/25/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/26/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cottonwood Community Library Book Sale

    01/26/2018
    11:00AM — 02:00PM

    A book sale to benefit the Cottonwood Community Library will be held on Friday, January 26 and Sa...


  • Redding Cultural Cruise - Day I

    01/26/2018
    04:00PM — 08:30PM

    Redding Cultural Cruise is just around the corner, coming Friday, January 26! Participate in t...


  • Wildcard Brewing Co. Foodie Friday

    01/26/2018
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Sleeping Beauty

    01/26/2018
    07:00PM — 08:30AM

    RSA Theater Booster Club is a Non-Profit organization. It is our mission is to teach our middle ...


  • Redding International Folk Dancers

    01/26/2018
    07:00PM — 10:00PM

    Folk dance is for everyone and for all ages! Our motto is: If you can walk you can dance. We meet...


  • Football Season Is Here!

    01/27/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cottonwood Community Library Book Sale

    01/27/2018
    11:00AM — 02:00PM

    A book sale to benefit the Cottonwood Community Library will be held on Friday, January 26 and Sa...


  • Redding Cultural Cruise - Day II

    01/27/2018
    11:00AM — 03:00PM

    Join us SATURDAY, JANUARY 27 for Day II of Redding Cultural Cruise! Visit a number of Redding ven...


  • Wildcard Brewing Company's Brewhouse Tour

    01/27/2018
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • Redding Community Contra Dance

    01/27/2018
    07:00PM — 10:00PM

    What is contra? Contra dance is the American cousin to Scottish and English Country set dances. I...


  • Sleeping Beauty

    01/27/2018
    07:00PM — 08:30AM

    RSA Theater Booster Club is a Non-Profit organization. It is our mission is to teach our middle ...


  • Football Season Is Here!

    01/28/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Conductor and saxophonist Scott Seaton welcomes Terrie Baune (violin) and John Chernoff (piano) f...


  • North State Symphony

    01/28/2018
    02:00PM

    In this more intimate concert, Maestro Scott Seaton on his saxophone joins Concertmaster Terrie B...


  • Football Season Is Here!

    01/29/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/23/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/24/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewing Company's Midweek Madness

    01/24/2018
    02:00PM — 08:00PM

    Visit either Wildcard location on Wednesdays and get $3 off a growler fill! Come by the brewery a...


  • Football Season Is Here!

    01/25/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/26/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cottonwood Community Library Book Sale

    01/26/2018
    11:00AM — 02:00PM

    A book sale to benefit the Cottonwood Community Library will be held on Friday, January 26 and Sa...


  • Redding Cultural Cruise - Day I

    01/26/2018
    04:00PM — 08:30PM

    Redding Cultural Cruise is just around the corner, coming Friday, January 26! Participate in t...


  • Wildcard Brewing Co. Foodie Friday

    01/26/2018
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Sleeping Beauty

    01/26/2018
    07:00PM — 08:30AM

    RSA Theater Booster Club is a Non-Profit organization. It is our mission is to teach our middle ...


  • Redding International Folk Dancers

    01/26/2018
    07:00PM — 10:00PM

    Folk dance is for everyone and for all ages! Our motto is: If you can walk you can dance. We meet...


  • Football Season Is Here!

    01/27/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cottonwood Community Library Book Sale

    01/27/2018
    11:00AM — 02:00PM

    A book sale to benefit the Cottonwood Community Library will be held on Friday, January 26 and Sa...


  • Redding Cultural Cruise - Day II

    01/27/2018
    11:00AM — 03:00PM

    Join us SATURDAY, JANUARY 27 for Day II of Redding Cultural Cruise! Visit a number of Redding ven...


  • Wildcard Brewing Company's Brewhouse Tour

    01/27/2018
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • Redding Community Contra Dance

    01/27/2018
    07:00PM — 10:00PM

    What is contra? Contra dance is the American cousin to Scottish and English Country set dances. I...


  • Sleeping Beauty

    01/27/2018
    07:00PM — 08:30AM

    RSA Theater Booster Club is a Non-Profit organization. It is our mission is to teach our middle ...


  • Football Season Is Here!

    01/28/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Conductor and saxophonist Scott Seaton welcomes Terrie Baune (violin) and John Chernoff (piano) f...


  • North State Symphony

    01/28/2018
    02:00PM

    In this more intimate concert, Maestro Scott Seaton on his saxophone joins Concertmaster Terrie B...


  • Football Season Is Here!

    01/29/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/30/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/31/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewing Company's Midweek Madness

    01/31/2018
    02:00PM — 08:00PM

    Visit either Wildcard location on Wednesdays and get $3 off a growler fill! Come by the brewery a...


  • The Peking Acrobats

    01/31/2018
    07:30PM

    For the last 30 years The Peking Acrobats have inspired fans young and old as they defy gravity w...


  • Football Season Is Here!

    02/01/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • ART SALE at Pawz for a Cause Boutique

    02/01/2018
    10:30AM — 05:00PM

    Pawz for a Cause Boutique/ ResQ Animal Coalition will be having a 15% Off All Framed Art SALE for...


  • Wildcard Brewing Company's Vinyl Night

    02/01/2018
    06:00PM — 09:00PM

    Vinyl Night! Join us downtown the first and third Thursday of every month. We are going to ditch ...


  • Sparrow's Landing Open to Public

    02/02/2018
    09:00AM — 04:00PM

    Furniture, plants, yard art and more! Most items made from repurposed, reclaimed materials. The ...


  • Football Season Is Here!

    02/02/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • ART SALE at Pawz for a Cause Boutique

    02/02/2018
    10:30AM — 05:00PM

    Pawz for a Cause Boutique/ ResQ Animal Coalition will be having a 15% Off All Framed Art SALE for...


  • Wildcard Brewing Co. Foodie Friday

    02/02/2018
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Redding International Folk Dancers

    02/02/2018
    07:00PM — 10:00PM

    Folk dance is for everyone and for all ages! Our motto is: If you can walk you can dance. We meet...


Enter to win!

 

Check out our sister publication, Enjoy Magazine: South Valley Living

 

Wedding Style Guide 2017
Enjoy Magazine Facebook
Enjoy Magazine Instagram Instagram
Enjoy Magazine Pinterest Enjoy Magazine

Enjoy Our Sponsors