Skip to main content

Passion for Legacy

01/24/2014 11:05AM ● Published by Claudia Mosby

By Claudia Mosby
Photo by Kara Stewart 

Carli and David Ray Love Redding

Los Angeles may have Griffith Park and San Francisco Alcatraz, but Carli and David Ray believe Redding, with its natural and historic wonders, is the place to be.

One summer day while driving around their beloved city, the two were inspired by an idea that married their passion for place with its unique features. “I told my husband, ‘We should have I Love Redding shirts available like the I Love New York shirts,’” says Carli.  

He agreed, and the two embarked on their loveredding.com adventure, with Carli leading the motivational charge and David providing the website and T-shirt design.

First up: an original logo—a heart encapsulated by the letter R—and designs featuring local landmarks, including the Cascade Theatre. “We started with three shirts in August 2012 and the response has been amazing,” says Carli.

Although they began with her husband’s drawings, within a few months they were contracting with local artists.  

In 2012, featured guest artist Tricia Kibler designed a rooster with paisley feathers embedded with the words “Love Redding.” More recently, Morgan Treat’s smart trademark design, “The City of Redding, CA., EST. 1887,” on a unisex hoodie has been flying off the shelves. Each design is available as a single color and style in various sizes.

“We hope to add two to three new designs a year to the collection,” says Carli. “It’s important to get someone who is passionate about their art and the object or landmark they are designing.” Artists earn a portion of the shirt sales for their design, and the Rays like the idea of promoting local talent.

Business proceeds also support a local charity, The Garden of Hope, which according to the Rays, provides about 10,000 pounds of organic produce annually to help neighbors in need. “As our business matures, we’d like to have a Love Redding workday and partner with them for other community events,” adds Carli.

After initial seed money from family members and friends launched the project, loveredding.com has quickly become self-sustaining. “We recovered our costs,” says Carlli, “but we have never looked at it as, ‘We’re going to quit our day jobs.’ This is for our passion and our pleasure.”

T-shirts are available online through the website, at Enjoy The Store and a few local markets and bazaars. Carli expects new designs in time for the Roses & Rust spring show and has plans to design for children.

“Redding is a community so willing to pass on its legacy,” says Carli. “We have our own little community culture here and we are so proud of it.” Sufficiently proud to brand it on one shirt at a time.

www.loveredding.com

In Print, Community love redding carli ray david ray
  • Football Season Is Here!

    12/11/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    12/12/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • 30th Annual Victorian Dinner

    12/12/2017
    07:00PM — 09:00PM

    This is musical theater at it's best. It is a Christmas Dinner served Victorian style. The studen...


  • Football Season Is Here!

    12/14/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    12/15/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Semi-Annual Sale

    12/15/2017
    10:00AM — 06:00PM

    Semi-Annual: SALE 50% off the entire store. 12/15/17 10 am – 6 pm 12/16/17 10 am – 5 pm 2961...


  • Come out and support your local NorCal Bears 7th grade traveling AAU basketball team. We are a n...


  • Wildcard Brewing Co. Foodie Friday

    12/15/2017
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Cowboy Santa Rides into Ono! Sunday, Dec.17 come out to the ONO GRANGE for a Pancake Breakast fr...


  • Football Season Is Here!

    12/17/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • B--Monthly Free Concert & Open Mic

    12/17/2017
    01:00PM — 04:00PM

    Redding - California State Old Time Fiddles Association, District 6 Free Old Time Fiddle, Bluegra...


  • Football Season Is Here!

    12/11/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    12/12/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • 30th Annual Victorian Dinner

    12/12/2017
    07:00PM — 09:00PM

    This is musical theater at it's best. It is a Christmas Dinner served Victorian style. The studen...


  • Football Season Is Here!

    12/13/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewing Company's Midweek Madness

    12/13/2017
    02:00PM — 08:00PM

    Visit either Wildcard location on Wednesdays and get $3 off a growler fill! Come by the brewery a...


  • Football Season Is Here!

    12/14/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    12/15/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Semi-Annual Sale

    12/15/2017
    10:00AM — 06:00PM

    Semi-Annual: SALE 50% off the entire store. 12/15/17 10 am – 6 pm 12/16/17 10 am – 5 pm 2961...


  • Come out and support your local NorCal Bears 7th grade traveling AAU basketball team. We are a n...


  • Wildcard Brewing Co. Foodie Friday

    12/15/2017
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Football Season Is Here!

    12/16/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Start Up Saturdays | Winter Market

    12/16/2017
    10:00AM — 03:00PM

    Easily shop local this Holiday season at the Start Up Saturdays Winter Vendor Market where local ...


  • Semi-Annual Sale

    12/16/2017
    10:00AM — 05:00PM

    Semi-Annual: SALE 50% off the entire store. 12/15/17 10 am – 6 pm 12/16/17 10 am – 5 pm 2961...


  • Wildcard Brewing Company's Brewhouse Tour

    12/16/2017
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • “Scrooge: An Evening with Charles Dickens”

    12/16/2017
    07:00PM — 08:30PM

    This one-man show is Bennett Gale’s adaptation of Charles Dickens’ “The Christmas Carol” Benne...


  • Cowboy Santa Rides into Ono! Sunday, Dec.17 come out to the ONO GRANGE for a Pancake Breakast fr...


  • Football Season Is Here!

    12/17/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • B--Monthly Free Concert & Open Mic

    12/17/2017
    01:00PM — 04:00PM

    Redding - California State Old Time Fiddles Association, District 6 Free Old Time Fiddle, Bluegra...


  • Football Season Is Here!

    12/18/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    12/19/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    12/20/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewing Company's Midweek Madness

    12/20/2017
    02:00PM — 08:00PM

    Visit either Wildcard location on Wednesdays and get $3 off a growler fill! Come by the brewery a...


  • Football Season Is Here!

    12/21/2017
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewing Company's Vinyl Night

    12/21/2017
    06:00PM — 09:00PM

    Vinyl Night! Join us downtown the first and third Thursday of every month. We are going to ditch ...


Enter to Win!

Check out our sister publication, Enjoy Magazine: South Valley Living

 

Wedding Style Guide 2017
Enjoy Magazine Facebook
Enjoy Magazine Instagram Instagram
Enjoy Magazine Pinterest Enjoy Magazine

Enjoy Our Sponsors