Skip to main content

Play Time

03/19/2013 03:01PM ● Published by Jim Dyar

story: Jim Dyar

Riverfront playhouse’s big plans for downtown redding Trying to raise big dollars in a stagnant economy is no easy task. But the members of the Riverfront Playhouse Capital Campaign Committee are motivated by a singular vision. They know a new theater in downtown Redding will provide an enormous boost to the community.

“It’s such an important part of the revitalization of our downtown,” says Mary Forbes, chair of the committee. “The theater is going to be state of the art, and it will fill a niche in terms of its size. It will be perfect, not just for theater, but events like foreign films, dance recitals and anything that has to do with the performing arts.”

The new theater will have 185 seats, which will make it an excellent venue for smaller events not appropriate for the 999-seat Cascade Theatre or the 2,000-seat Redding Convention Center.

Riverfront, a non-profit community theater, has produced shows in Redding for the past 28 years. The playhouse has spent the majority of its time in an industrial space at the end of East Cypress Avenue. The theater’s obscure location, limited and odd seating arrangement and leaky roof put a premium on finding a new home.

When the playhouse opens downtown, supporters believe it will not only boost the stakes for live theater in Redding, but also enhance culture and business downtown.

“Anything downtown that extends the hours past 5 pm is a positive,” says Larry Morgon, a committee member and retired senior planner for the city of Redding. “It would help all the restaurants and clubs. It gives downtown more of the feel of a neighborhood, not just a business district.”

Here’s where the project currently stands: Nearly $700,000 has been raised in individual donations by residents and businesses. The City of Redding has deeded a $325,000 property, a former auto repair and tire shop on the corner of Pine and Placer streets, to Riverfront. James Theimer’s Trilogy Architecture company has completed plans on the design of the new theater, which will be a 15,000-square foot space.

Riverfront hopes to have design and construction documents completed by the end of 2009, with the goal of breaking ground in 2010. The theater group must begin construction no later than March 2011 and must reach completion by March 2013 to fulfill its contractual obligation with the city.

A lot of fundraising remains. The committee needs to raise an additional $1.4 million to complete the project. Money continues to trickle in from fundraising events and from donations that follow design presentations hosted by Theimer. Proceeds from plays (after operating costs) also go toward the fundraising effort.

Riverfront’s current show, the comedy “Who’s in Bed With the Butler,” continues on Friday and Saturday nights through Aug. 15. There are also Sunday matinees on Aug. 2 and 9, and a special capital campaign fundraising show on Thursday, Aug. 13. For tickets and more information, visit www.riverfrontplayhouse.net.

“There are still a lot of people who have never seen a show at Riverfront,” says Dan Kupsky, a committee member, actor and retired Redding police officer. “I invite people to come down and see the quality of shows that are being produced there. They’re often very surprised.”

On Sept. 12, a fundraising event called “Rocky’s Curtain Call” will take place at the residence of the late Rocky Main. The $25 social event will include live music, a silent auction, food by C.R. Gibbs, wine and scenes from the play “Philadelphia Story.” The committee hopes the event will raise enough money to fund the cost of the new theater’s main curtain. For ticket information, call (530) 547-5648.

There’s also a seat-selling campaign. Front-row seats may be sponsored for $1,000 each. All other seats are $500. Any contribution of $1,000 or more will receive permanent recognition on a commemorative plaque inside the new theater.

As encouraged as committee members are by the nearly $700,000 raised in community donations, they believe major grants are probably the key to reaching the final total. The committee is working on grant proposals, and members continue to communicate with possible major funders. In the meantime, every dollar helps, especially during the current economic trend.

“Everybody has felt this pinch (with the economy),” says Forbes. “It is a concern, but I don’t think it’s affected us any more than any other non-profit. Maybe it’s a bigger challenge, but so far we haven’t felt frustrated.” •

www.riverfrontplayhouse.net

The exterior façade of the theatre has been designed to create an urban scale for this community playhouse while maintaining a piece of Downtown Redding’s history. Rendering courtesy of Trilogy Architecture.

In Print, Life+Leisure interest
  • Football Season Is Here!

    01/23/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/25/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/26/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cottonwood Community Library Book Sale

    01/26/2018
    11:00AM — 02:00PM

    A book sale to benefit the Cottonwood Community Library will be held on Friday, January 26 and Sa...


  • Redding Cultural Cruise - Day I

    01/26/2018
    04:00PM — 08:30PM

    Redding Cultural Cruise is just around the corner, coming Friday, January 26! Participate in t...


  • Wildcard Brewing Co. Foodie Friday

    01/26/2018
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Sleeping Beauty

    01/26/2018
    07:00PM — 08:30AM

    RSA Theater Booster Club is a Non-Profit organization. It is our mission is to teach our middle ...


  • Redding International Folk Dancers

    01/26/2018
    07:00PM — 10:00PM

    Folk dance is for everyone and for all ages! Our motto is: If you can walk you can dance. We meet...


  • Football Season Is Here!

    01/27/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cottonwood Community Library Book Sale

    01/27/2018
    11:00AM — 02:00PM

    A book sale to benefit the Cottonwood Community Library will be held on Friday, January 26 and Sa...


  • Redding Cultural Cruise - Day II

    01/27/2018
    11:00AM — 03:00PM

    Join us SATURDAY, JANUARY 27 for Day II of Redding Cultural Cruise! Visit a number of Redding ven...


  • Wildcard Brewing Company's Brewhouse Tour

    01/27/2018
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • Redding Community Contra Dance

    01/27/2018
    07:00PM — 10:00PM

    What is contra? Contra dance is the American cousin to Scottish and English Country set dances. I...


  • Sleeping Beauty

    01/27/2018
    07:00PM — 08:30AM

    RSA Theater Booster Club is a Non-Profit organization. It is our mission is to teach our middle ...


  • Football Season Is Here!

    01/28/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Conductor and saxophonist Scott Seaton welcomes Terrie Baune (violin) and John Chernoff (piano) f...


  • North State Symphony

    01/28/2018
    02:00PM

    In this more intimate concert, Maestro Scott Seaton on his saxophone joins Concertmaster Terrie B...


  • Football Season Is Here!

    01/29/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/23/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/24/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewing Company's Midweek Madness

    01/24/2018
    02:00PM — 08:00PM

    Visit either Wildcard location on Wednesdays and get $3 off a growler fill! Come by the brewery a...


  • Football Season Is Here!

    01/25/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/26/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cottonwood Community Library Book Sale

    01/26/2018
    11:00AM — 02:00PM

    A book sale to benefit the Cottonwood Community Library will be held on Friday, January 26 and Sa...


  • Redding Cultural Cruise - Day I

    01/26/2018
    04:00PM — 08:30PM

    Redding Cultural Cruise is just around the corner, coming Friday, January 26! Participate in t...


  • Wildcard Brewing Co. Foodie Friday

    01/26/2018
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Sleeping Beauty

    01/26/2018
    07:00PM — 08:30AM

    RSA Theater Booster Club is a Non-Profit organization. It is our mission is to teach our middle ...


  • Redding International Folk Dancers

    01/26/2018
    07:00PM — 10:00PM

    Folk dance is for everyone and for all ages! Our motto is: If you can walk you can dance. We meet...


  • Football Season Is Here!

    01/27/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Cottonwood Community Library Book Sale

    01/27/2018
    11:00AM — 02:00PM

    A book sale to benefit the Cottonwood Community Library will be held on Friday, January 26 and Sa...


  • Redding Cultural Cruise - Day II

    01/27/2018
    11:00AM — 03:00PM

    Join us SATURDAY, JANUARY 27 for Day II of Redding Cultural Cruise! Visit a number of Redding ven...


  • Wildcard Brewing Company's Brewhouse Tour

    01/27/2018
    04:30PM — 05:00PM

    Want to know more about what goes on behind the scenes at Wildcard? Join us for a tour. This is y...


  • Redding Community Contra Dance

    01/27/2018
    07:00PM — 10:00PM

    What is contra? Contra dance is the American cousin to Scottish and English Country set dances. I...


  • Sleeping Beauty

    01/27/2018
    07:00PM — 08:30AM

    RSA Theater Booster Club is a Non-Profit organization. It is our mission is to teach our middle ...


  • Football Season Is Here!

    01/28/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Conductor and saxophonist Scott Seaton welcomes Terrie Baune (violin) and John Chernoff (piano) f...


  • North State Symphony

    01/28/2018
    02:00PM

    In this more intimate concert, Maestro Scott Seaton on his saxophone joins Concertmaster Terrie B...


  • Football Season Is Here!

    01/29/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/30/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Football Season Is Here!

    01/31/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • Wildcard Brewing Company's Midweek Madness

    01/31/2018
    02:00PM — 08:00PM

    Visit either Wildcard location on Wednesdays and get $3 off a growler fill! Come by the brewery a...


  • The Peking Acrobats

    01/31/2018
    07:30PM

    For the last 30 years The Peking Acrobats have inspired fans young and old as they defy gravity w...


  • Football Season Is Here!

    02/01/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • ART SALE at Pawz for a Cause Boutique

    02/01/2018
    10:30AM — 05:00PM

    Pawz for a Cause Boutique/ ResQ Animal Coalition will be having a 15% Off All Framed Art SALE for...


  • Wildcard Brewing Company's Vinyl Night

    02/01/2018
    06:00PM — 09:00PM

    Vinyl Night! Join us downtown the first and third Thursday of every month. We are going to ditch ...


  • Sparrow's Landing Open to Public

    02/02/2018
    09:00AM — 04:00PM

    Furniture, plants, yard art and more! Most items made from repurposed, reclaimed materials. The ...


  • Football Season Is Here!

    02/02/2018
    09:30AM

    NFL Ticket. Sunday all day starting 930am with breakfast! Mon night Football. Thursday night S...


  • ART SALE at Pawz for a Cause Boutique

    02/02/2018
    10:30AM — 05:00PM

    Pawz for a Cause Boutique/ ResQ Animal Coalition will be having a 15% Off All Framed Art SALE for...


  • Wildcard Brewing Co. Foodie Friday

    02/02/2018
    05:00PM — 08:00PM

    On Fridays from 5pm-8pm, we bring you the best of both worlds: a frothy pint and a flavorful plat...


  • Redding International Folk Dancers

    02/02/2018
    07:00PM — 10:00PM

    Folk dance is for everyone and for all ages! Our motto is: If you can walk you can dance. We meet...


Enter to win!

 

Check out our sister publication, Enjoy Magazine: South Valley Living

 

Wedding Style Guide 2017
Enjoy Magazine Facebook
Enjoy Magazine Instagram Instagram
Enjoy Magazine Pinterest Enjoy Magazine

Enjoy Our Sponsors